I went to the opening of the Boylston Street Apple Store yesterday, and got a free shirt! It’s green and resembles the teaser signs that were covering the windows a week ago. Also received a free red iPod Sock, with the date embroidered on the tag. It’s actually larger than the old socks I was using, my iPod Touch can actually fit in it.
The line was about a 2 hour wait, but very much worth it. The inside of the store is beautiful, lots of glass and steel. Very Apple. The entire staff (hundreds of people, way more than one would expect, even for the second largest Apple Store in the world) ran by us at one point while we were in line and got people to cheer and clap for them, and then they returned the favor for us when we got inside. The staff was literally lining the stairs and surrounding the door, clapping and cheering everyone who came in the store on.
The store itself is extremely large. The first floor is all laptops (with at least 3 tables of MacBook Airs alone), the second is desktops, iPods, and iPhones, and the third floor is entirely customer service (with multiple demo stands for classes and other events, and a gigantic genius bar, spanning the entire wall). The centerpiece, the glass stairs, is extremely cool, with frosted steps with some sort of rubberized grip to stop people from slipping, I guess.
The best thing about this Apple Store is that it’s the first one that I can actually walk to. It’s right around the corner from the Hynes T stop, whereas all the other Massachusetts stores are in malls.
As always, more pictures can be found in my gallery…